Odile Roujol, President of Lancome International, said, “Anne Hathaway is a radiant young woman who perfectly embodies modern femininity. We know she will portray all the passion and excitement of our new fragrance.”
Anne, 25, will follow in the footsteps of past Hollywood stars who have been Lancome spokesmodels, including Isabella Rossellini, Juliette Binoche, Uma Thurman, Mena Suvari, and Drew Barrymore.
Last year, Clive Owen became the first spokesman for Lancome’s Men’s skincare range and Kate Winslet was revealed as the brand’s latest spokesmodel.
Anne’s advertising campaign for the new fragrance will be launched in September.
‘The Princess Diaries’ actress was first rumored to be signing with Lancome last October.
Anne has just signed up to star opposite Kate Hudson in romantic comedy ‘Bride Wars’.
Is it just me or is Miss H looking mighty stylish lately? She is the perfect combo of beauty, intelligence, talent, and a touch of geek chic. Our hats of to this beautiful young starlet! Her breasts looks great and our experts claim they might actually be real! This was a very wise decison made by Lancome.Work it Anne!
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