Fendi launches versatile By The Way bag collection

Italian fashion label Fendi launched a new handbag collection called By The Way bag which is also known as the Fendi Bauletto, in a social video, set to go live Oct. 6. Fendi is promoting the By The Way collection on social media, targeting consumers who are “spoiled for choice.” Consumers can choose among 16 different bags, many of which are solid colors that mesh with the brand’s attempts at “restrained elegance”. “Restrained Elegance” is considered a nice way of saying expensive yet simple.

Bag Features from Spotted Fashion

The bag is a versatile piece that can be worn as a clutch, messenger and also a shoulder bag. The bag has double top handles with studs and a hanging ID tag. It includes a removable and adjustable shoulder strap. The interior has a fabric lining with open pockets and has a center zip compartment. The elongated zipper appears with different materials such as croc and the exterior of the purse also comes in calf hair.

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