01 Feb Julianne Moore 49, Helps Reinvent Talbots. Photos & Video!
Big screen siren Julianne Moore is known for her acting prowess and is one of Hollywood’s most popular leading ladies. The A-lister has also lent her renowned presence to a number of ad campaigns (recall her sexy Bulgari ads where she posed provocatively only covered in accessories). Her latest endeavor — the fresh face for Talbots Spring 2011 collection, and she certainly has launched the brand to new heights!
The female clothing company — established in 1947 — has taken on a “tradition transformed” platform, and Julianne was the perfect person to help them with the task.
“I love Julianne because she has this beautiful soulful quality about her that added a lot of soul to the brand,” Talbots Chief Creative Officer Michael Smaldone told OK! exclusively. “I think she’s just a classic. I think she is very down to earth and feminine. She’s not outrageous in her style. She is very approachable — I love what she says as a woman.”
‘We’re going through a massive reimagining of the brand,” Smaldone explained to OK!. “Our new platform stands for strong American classics, but we want to put a very individual spin on it and Julianne was just one person who represents one facet of a woman’s lifestyle.”