31 Oct Donatella Opens Up About Versace For H&M
Itâ€™s a Versace moment. Donatellaâ€™s new collection for H&M, set to hit stores November 19, has sent the blogosphere into a near-unprecedented tizzy, and her Spring â€˜12 collections (for women and men) were standouts of the season. In the first issue of Style.com/Print, Tim Blanks sits down with the designer to find out whatâ€™s behind the dramatic resurgence of the label and how sheâ€™s harnessed the Versace history for a new age.
Spoiler alert: A new crew of young British collaborators (including Christopher Kane) and fans (like Lady Gaga) who revere the Versace classics of the eighties and nineties both play parts. With her fast-fashion collection, Donatella set out to revive those classics. â€œAll these people reacting to what was in the archivesâ€”Gaga, the people in London, the young kids in the officeâ€”theyâ€™re 25 years old, theyâ€™re obsessed,â€ Versace told Blanks. â€œThey donâ€™t know. So we did a best of Versace for H&M, a greatest hits, from the beginning until now.â€