29 Jan Video: Kate Moss announced as the new face of MANGO for the Spring/Summer collection 2012
Looks like Kate Moss is about to get seriously PAID once again. Kate has to be one of the most successful models in the entire history of modeling. She just never stops working and the ad campaigns seem to keep landing on her door step. Here’s an exclusive video interview of Kate Moss discussing her new gig with MANGO . If you wanna learn more about MANGO. Read their official press release below the video!
MANGO, Spain’s international fashion brand, presents Kate Moss as the star of its new
Spring/Summer 2012 campaign at its flagship Oxford Street, London store today. The retailer has
chosen the British model for its campaign image because she embodies the type of urban,
independent and confident woman MANGO customers can relate to.
The advertising campaign will feature Kate Moss wearing the latest new Mango Spring/Summer
collection photographed by renowned photographer Terry Richardson. The legendary
photographer has captured the natural and spirited image of Kate who says “I’m really excited to
be working with Mango for S/S 2012, we had a great time shooting the campaign, the team
are so easy to work with and shooting with Terry is always fun.”
MANGO has also produced a new TV commercial featuring Kate Moss, called Spy Game. Shot
under the direction of Terry Richardson in London, the film will be launched in early March in
approximately forty countries, including France, Germany, Mexico, Portugal, Russia, Spain,
Switzerland, Turkey and the United Kingdom.
MANGO has a reputation for featuring models and actresses of international stature and Kate
Moss is the perfect choice to take over from Isabeli Fontana who was the face of the A/W 2011
collection. In the past MANGO has also worked with Scarlett Johansson, Penélope Cruz, Milla
Jovovich, Lizzy Jagger, Karolina Kurkova, Naomi Campbell, Eva Herzigova, Inés Sastre,
Claudia Schiffer, Christy Turlington and Diane Kruger.
The new season MANGO trends include graphic contrasts between clean and unstructured
lines. As a variation to the cleanliness of lines, the collection has a clear 60’s influence,
particularly in the dresses. Lightweight, pleated and gathered fabrics offer movement and present
a fresh, flirty and feminine touch. MANGO is also introducing a more casual line, bringing
together ethnic elements and blending them with sportswear details to give a very simple, strong
urban look. Tie-dye, abstract prints and patchwork in indigo and yellow tones with unwashed
effects reinforce the casual appeal.
MANGO opened its first store in Barcelona’s Passeig de Gràcia in 1984 and now has over 2,400
stores in 107 countries. Its concept is based on a quality fashion product combined with the latest
fashion trends at an affordable price. The brand image is reinforced by its stores, which benefit
from a dynamic image in accordance with the personality of its customers, and represent the
calling card for the brand.
(The new Kate Moss campaign was photographed by Terry Richardson,
styled by Géraldine Saglio, Make Up by Charlotte Tilbury and Hair Stylist Odile Gilbert)